Board of directors
The board of directors plays a role in overseeing and guiding the senior management team of our international organization. The board sets the strategic direction of the organization, ensures compliance with legal and ethical standards, and monitors performance. They also provide guidance and support to the senior management team, which is responsible for day-to-day operations.
Guðbjörg Sæunn Friðriksdóttir
Ágúst Torfi Hauksson
Margit Robertet, head of private equity at Kvika asset management, boasts 30+ years of global financial market expertise. Previously with Barclays and Credit Suisse, she co-founded Auður Capital in 2007. Margit holds a business degree from the University of Colorado and an MBA from Rotterdam School of Management. She chairs Rotovia's board and serves on the boards of Íslandshótel, Securitas, and Matorka.
Guðbjörg Sæunn Friðriksdóttir, CEO of Einingaverksmiðjan, has 25+ years of management experience. She worked at Össur as a production manager and improvement expert, and at Veitur as head of Wastewater and Future Vision & Operation. Guðbjörg holds a degree in Industrial Engineering from the University of Iceland and is an accredited board member at Akademias.
Eiríkur Ársælsson is a private equity investment manager at Stefnir Asset Management. He has a diverse financial background with international experience, having worked in private equity, investment banking and treasury in Reykjavik, London and Tokyo. Eiríkur holds a degree in financial engineering and serves on the boards of Kynnisferðir and GoodGood.
Alistair Herd, with 32 years in the European packaging industry, retired in 2019. He spent 29 years at RPC Group, holding multiple positions such as Divisional CEO and CFO. Alistair also served as a trustee/chairman of the company's pension scheme and was a fellow of the Chartered Institute of Management Accountants for 23 years. He holds a Bachelor of Arts degree in Economics & Geography.
Agust Torfi is the CEO of Kjarnafædi Nordlenska the largest meat processing company in Iceland. He has over 20 years of experience in management, mainly within food processing companies. Agust Torfi graduated as a Marine engineer from the Marine engineering collage of Iceland in 1995 and completed his master’s degree in mechanical engineering from the University of British Columbia, Canada in 2001.
The senior management team that oversees the daily operations of our international business is composed of experienced executives with a proven track record of success in their respective fields. They possess a diverse range of skills, knowledge, and expertise, and work collaboratively to ensure the smooth and efficient functioning of the organization.
Kristín Magnúsdóttir is Chief Financial Officer at Rotovia since June 2022. She has a bachelor’s degree in business administration from University of Akureyri, Iceland and has in addition completed several management courses in Iceland and UK that cover management, finance and strategy.
Daði Valdimarsson is Chief Executive Officer at Rotovia since June 2022. Daði holds a master’s degree in industrial engineering from the University of Aalborg, Denmark and has completed several management courses in Switzerland and UK that cover management training, strategic planning, and sustainability.
Peter Baken is Vice President at Rotovia since June 2022 responsible for the Custom moulding division. He started his career in fluor plastics, back in 1989. He founded a Rotomoulding company (Plasti-Ned) in the Netherlands in 1992. Peter Baken has a bachelor’s degree in mechanical engineering and had several leadership modules at Nyenrode University.
Brian has over 35 years of relevant industry experience. Brian has served as the Managing Director of Sæplast Americas since 2011 where he has led the business through a period of significant growth. Brian holds an Honours Bachelor of Commerce from Queen’s University in Kingston, Ontario and has completed several courses within sales management, leadership, operational management and auditing.
Born and raised in Iceland and educated as an engineer, I have worked all around the world – from Dalvík to Tokyo. International Business, Market Development, Strategy, Sales, Management, and Innovation are parts of my roadmap – using my MBA education to empower my co-workers. I am open minded and enjoy working with people, different cultures and markets – and getting things done with great performance.